E-commerce — Kenneth C. Laudon et al. (2024)

Book Description

“E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy”–

Book Details

• Author: Kenneth C. Laudon, Carol Guercio Traver
• Publisher: Pearson
• Published Date: 2024
• Published Year: 2024
• Language: English
• ISBN-13: 9780137922208