A Framework for Marketing Management — Philip Kotler et al. (2016)

Book Description

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.​

Book Details

• Author: Philip Kotler, Kevin Lane Keller
• Publisher: Pearson
• Published Date: 2016
• Published Year: 2016
• Language: English
• ISBN-13: 9780133871319